Monthly Archives: January 2016

US lingerie brand praised for featuring ‘curvy’, un-airbrushed teenager in latest campaign

Aerie released a pledge in 2014 to use un-airbrushed photos of women wearing its products

US lingerie brand praised for featuring ‘curvy’, un-airbrushed teenager in latest campaign
Aerie released a pledge in 2014 to use un-airbrushed photos of women wearing its products
Alexandra Sims 19 hours ago2 comments

Barbie Ferreira, 19, featuring in Aerie’s latest campaign Aerie/ YouTube

A US lingerie brand has been praised for its revolutionary marketing after using a “curvy”, un-airbrushed teenager to model in its latest campaign.

Barbie Ferreira, a self-proclaimed “curve model”, is one of four women to feature in Aerie’s, a lingerie line from American Eagle, #AerieREAL campaign, which claims to feature “real” women, “real” bodies and no Photoshopping.

Nineteen-year-old Ms Ferreira, who has been dubbed the “Queen of in-between”, stars in the brand’s The Real You Is Sexy advertisement, which aims to foster body positivity through “loving your real self”.

The campaign video shows Ms Ferreira, who boasts over 200,000 Instagram followers, in a pink bikini reciting nuggets of body positive wisdom.

“I am unapologetically myself, no matter what anyone’s opinion is,” Ms Ferreira says in the video.

“Not being retouched in the images is something that’s very important to me – people knowing that, that’s what I look like without anyone’s perception of what my body needs to look like.”

Both Ms Ferreira and Aerie’s campaign have been widely praised on social media:
Speaking to i-D in November Ms Ferreira said the term “plus-size” was “inaccurate” and praised Instagram for providing a “raw, uncensored platform” for girls to model without limitations on their size or look.

“We cast Barbie because she’s got nothing to hide, she’s strong and beautiful – she embraces her real self, which is the spirit of the Aerie Real message,” Aerie global brand president, Jen Foyle, told Refinery29.
Aerie released a pledge in 2014 to always use un-airbrushed photos of women wearing its products. At the time, the line’s “style and fit expert”, Jenny Altman, told ABC News the company wanted to “show everything”, including birth marks and tattoos.

Last year Victoria’s Secret was attacked by commenters on Facebook for using a highly air-brushed image in one of its social media campaigns. The brand has since faced backlash from its customers to become more savvy to Photoshopping in adverts.

According to Business Insider, Aerie’s sales increased 18 per cent in the second quarter of 2015, compared to just 3 per cent at Victoria’s Secret.

What do you think? Share your thoughts and comments below.

Plus-size world’s golden girl Ashley Graham looks incredible as she strips off to display her curves for lingerie shoot on a private jet

  • The 28-year-old Navabi cover girl and supermodel unveils new range
  • Motto is ‘sexy is a state of mind’ and hopes range puts women in the mood
  • Has been an extremely successful 12 months for the star  

After breaking down barriers by appearing on the pages of Sports Illustrated’s Swimsuit Edition, size 14 model Ashley Graham forged a career for herself as a body-positivity advocate and designer for girls of all sizes.

Clearly keen to make 2016 as successful as last year, Ashley is kicking off the year by unveiling her latest lingerie designs for women with curves – and models them all herself, of course.

The 28-year-old Navabi cover girl and supermodel says she has created lingerie that’s made to be seen and poses with two dapper men on a private plane to promote her latest designs.

Size 14 model Ashley Graham looks incredible as she strips off to display her curves and tanned body to promote her new lingerie range 

Size 14 model Ashley Graham looks incredible as she strips off to display her curves and tanned body to promote her new lingerie range

Her motto is ‘sexy is a state of mind’ and she hopes her new range of lacy garments will put women in the mood.

Ashley’s new shoot comes just weeks after she was hailed among the likes of Caitlyn Jenner and Amy Schumer as a 2015 breakout star on ABC 20/20’s The Year.

On the special, which aired last December, the 28-year-old plus-size model discussed her groundbreaking Sports Illustrated appearance. 

‘To me, it made a huge impact because you can see my full body,’ Ashley said. ‘I think the beauty in that I’m just such a full-figured woman, people were just like, ‘hubba hubba.”

On her own meteoric rise to fame, Ashley mused that her popularity is down to her frankness when it comes to discussing her weight.

‘I’m not afraid to talk about it,’ she added. ‘Love it or get over it.’ 

The plus-size world's golden girl's motto is 'sexy is a state of mind' and she hopes her new range of lacy garments will put women in the mood.

The plus-size world’s golden girl’s motto is ‘sexy is a state of mind’ and she hopes her new range of lacy garments will put women in the mood.

She’s flying the flag for curvy women everywhere and Ashley Graham has now launched another collection in her range of lingerie.

Not only is she known for her underwear range she inspires women everywhere and is a model too, not to mention her website full of fashion tips – she is one busy woman!

But it’s the stunning lingerie designs we particularly love that kept women’s varying figures in mind when produced. The pieces are practical and pretty and we love Ashley’s motto: ‘sexy is a state of mind’. This new range features this stunning red lacy number with contrasting black piping and you can pick one up (right) at Navabi plus the matching pants below.

Ashley believes that her popularity is down to her frankness when it comes to discussing her weight

Ashley believes that her popularity is down to her frankness when it comes to discussing her weight, Ashley Graham stars in racy promo for Addition Elle lingerie

Pervert tied to tree with stolen lingerie

Angry villagers publicly shamed a man by tying him to a tree with bras and panties he had stolen from women in Kota Kuala Muda, Kedah. Earlier, he was seen roaming suspiciously in the village during noon before he was caught red-handed stealing undergarments from different houses. A local, Ahmad Kamil Mihamad, 40, said a few men captured the pervert and found a bucket filled with bras and panties. “We were puzzled because undergarments have been missing from the clothesline, and didn’t expect the man who appeared recently several days ago was a thief,” he said. The villagers decided not to lodge a report against the pervert, but handed him over to the police for action.

What do you think? Were they too harsh? Comment below.

First published on The Star by Berita Harian

Gone Too Far? Kylie’s Racy Lingerie Shoot ‘Infuriates’ Kardashian Clan

Keeping up with the Kardashians it girl Kylie Jenner just cannot keep her clothes on!Kylie-Jenner-Lingerie-Shoot

The selfie-obsessed plastic princess left little to the imagination recently when she shared a borderline strip-tease with her social media fans, but according to a source close to the Kardashian clan, the bondage-style look was not a hit with all of her family members. Click through these seven photos to learn why the insider told RadarOnline.com exclusively that her some members of her inner circle ripped her for the shoot.

Kylie gave sister Kim Kardashian a run for her money when she shared clips on her social media of the dominatrix-inspired shoot that was directed by fave photographer Sasha Samsonova. Wearing leather straps that barely covered her goodies, the KUWTK reality star rolled around on a fur blanket in endless sexually provocative poses.

Although Jenner’s fans were clearly excited about her latest shoot, her boyfriend Tyga and other family members were not. “It seems she desperately wants to be seen as a sex symbol and this wasjust another attempt to get Tyga’s attention,” an insider told Radar.

Kylie-Jenner-Lingerie-Shoot-02

According to the source, “Kylie’s plan backfired and caused another huge fight between her and Tyga, however. He said he does not like the kind of attention that Kylie is trying to get by doing these sort of shoots.”

Kylie-Jenner-Lingerie-Shoot-01

However, this is not the first time Jenner used her newfound sex appeal to get attention and it most likely won’t be the last!

What do you think of Kylie Jenner’s latest photo shoot? Tell us your thoughts in the comments below.

First published on RadarOnline By