Tag Archives: bra


Colours, patterns that are ruling lingerie this summer!

Colours, patterns that are ruling lingerie this summer!

New Delhi: Wavy prints, orange, lavenders are ruling lingeries this summer season, says an expert.

Name: Allegra Vertical Seam Bra

Brand: Fantasie

Price: 14,990

Suman Chowdhury, chief designer of online lingerie brand Clovia has shared some tips on lingerie colours, which are in trend.* Beach Vibe: This season is all about the beach vibe with wavy prints, marine textured, animal print, deep sea motif and algae prints are in trend.

* Yellow and orange: Go for glowing yellow or fiery orange lingerie to match the bright sun outside.

Name: Punta Cana Bandeau Bikini Top

Brand: Fantasie

Price: 12,200

* Regular wear: For your comfortable, everyday regulars you can go for lilacs and lavenders with delicate embroidery and soft laces that make you feel simple yet elegant.

Name: Wildfire Lava Plunge Balcony Bra

Brand: Freya

Price: 11,840

* Camisoles are going to make a comeback this year. Breathable and light, they can also double up as outerwear, but make sure there are no lace or bows.

Name: Zodiac Plunge Neck Maxi Dress

Brand: Freya

Price: 17,330

*Patterns: Scarf-like patterns of swirls and waves and deep sea motifs create a vivid allover print for silky set.

Name: Danielle Bra

Brand: Elomi

Price: 12,290


Freya’s Design Director Ruth Fox reveals the importance of choosing the right bra.

”A good fitting bra should be comfortable, supportive and give you the best shape under clothes.” Ruth Fox Design director.

However if statistics are to be believed 80% of women can’t relate to this statement, as they are wearing the wrong sized bra.

A correctly fitting bra should sit firmly but comfortably around the body. The underwires should lie flat against the rib cage, and contain the whole breast. The breast should be contained within the cup with no puckering or bulging in the cup fabric.

Wearing the wrong size bra can in the first instance be very uncomfortable, but did you know that it can also affect your posture, your confidence and ruin the look of your outerwear?

According to a recent survey carried out by Fantasie, our sister brand, the average woman was found to be wearing one back size too large, and two cup sizes too small.

The back size, or underband as it is also known, anchors the bra around the body ensuring the best fit, shape and support.

Wearing the back size too big:

  • Causes the underband to ride up at the back.
  • Unbalances the support structure of the bra, tipping the bust forward and putting extra strain on the shoulders straps.
  • Underwires are not securely anchored against the chest wall allowing them to stand away from the body, possibly digging into the breast tissue.

Wearing the cup size too small:

  • Forces the breast to spill out of the top cup creating a double breast effect.
  • The underwire is too small to contain the breast. The underwire is squashed against the breast, and not supported against the chest wall, forcing it to squeeze out from underneath, and offering little in the way of support.

There are trained Fantasie fitting experts in lingerie stores throughout the UK who can help you find your right size and style. We recommend that you have a fitting every time you buy a new bra as each one is different and your bust size can change regularly. Make comfort part of your wardrobe.

Features of the wrong size:

  • Breast being squeezed out of the cup creating a double bust effect.
  • Breast not fully contained within the underwire, resulting in wires digging into the breast tissue or breast dropping out under the wire.
  • Underband not sitting level at the front and back, riding up at the back.
  • Underwires standing away from the body
  • Shoulder straps digging in.
  • Unsupported breast drooping forward.

Features of the right size:

  • Underband firmly anchored around the body. Level at the front and back.
  • Breast fully contained with the underwire.
  • No puckering or overspill in the cup.
  • Underwires sit flat against the chest wall.
  • Breast well supported giving the best support.
  • Comfortable and supportive.

Panty-predicting protocol: Debate ensues over whether a woman’s lingerie matches her umbrella

UP 2

Everyone’s got his own unique set of aesthetic sensibilities and ideal vision of beauty. In general, though, guys like looking at half-naked women, and when they aren’t in a position to look at one, they’ll settle for imagining them.

As such, it’s perfectly natural and healthy to fantasize about women wearing sexy lingerie if you’re a young man who’s reached the age of puberty (or if you’re an older man whose mind didn’t really progress that far afterwards). But when you start coming up withsystems to determine what kind of lingerie a woman has on, like theorizing that it matches her umbrella, well, you might be thinking about women in their undies just a bit too much.

In a display of either a sad lack of independent imagination or a very unusual attempted application of psychology, there’s a rumor floating around the Japanese Internet claiming when you see a woman carrying an umbrella, its color and pattern matches the lingerie she’s got on. The knee-jerk reaction is to see this as some kind of sexy version of the Santa Claus story, in that it doesn’t sound logical at all, but you can understand that some people just really want to believe, such as these online commenters in Japan.

“Since someone told me about the rumor, when I see a woman walking with a black lace umbrella, I start to fantasize.”

“This might just be a baseless Internet rumor, but if it’s, it means that women are essentially walking around town holding up placards that say, ‘This is the kind of underwear I have on!’”

“I don’t know how true it is, but I love the idea. It’s good to have dreams. And scary.”

Basic common sense immediately pokes a few holes in this underwear hypothesis. For starters, the real world is a little different from a softcore porno or late-night panty-flashing anime, and as heartbreaking as it may be for some guys to accept, most women have little to no interest in coquettishly announcing their lingerie choices through a semi-secret code to amplify male daydreaming enjoyment. There’s also the fact that while a fashionable individual may have two or three different umbrellas to coordinate with different sets of clothing, any woman is going to own far more sets of lingerie than umbrellas. Assuming she’s not buying the exact same bras and panties in bulk, the greater variety of lingerie styles she has to choose from means the odds of an exact match to her umbrella on any given day are pretty low.

But surprisingly, it seems there’s more to this theory than the pervy male mind getting excited and overclocking until it fries itself and spits out gibberish. As the online debate about the theory’s accuracy continues, a few women have come forward claiming that it’s not entirely off base.

▼ “It’s not always true, but it’s not always wrong (I only have one pair that matches this, though).

“Come to think of it, I do like floral prints for both,” mused another woman, which lends credibility to another theory that holds there’s a subconscious, inexact connection between umbrella and underwear choice. Given the fact that most people don’t own a huge variety of umbrellas, it makes sense that each one they own is going to get used regularly when it rains, and so shoppers will naturally gravitate towards colors, patterns, and general motifs that they like.

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At the very least, someone with a lacy pink umbrella likes girlish looks, and someone with a leopard-print one isn’t afraid of making a bold fashion statement. This less strict theory proposes that if someone is more likely to choose, say, shoes, in her favorite color, might the same hold true when selecting an umbrella, and again when picking out her panties for the day? Phrased another way, it’s not necessarily that the woman is currently wearing underwear that’s an exact match with the umbrella she’s carrying, but just that there’s a better chance of that than any other specific type of lingerie.

This, however, leaves the problem of how to interpret the undergarment attitude of a woman who’s carrying one of the clear plastic umbrellas sold at convenience stores and 100-yen shops.

UP 1

Some say that’s a sign that the woman doesn’t put much thought at all into her lingerie, and that she’s either wearing something hopelessly unsexy or a mismatched bra and panties. Others choose to go with the steamier conclusion that she’s not wearing anything at all beneath her clothes, while still others argue that a clear umbrella means the bearer’s underwear is similarly and scandalously see-through.

In the end, though, it may not matter to most men whether or not this panty-predicting protocol is accurate or not, as many expressed they simply use it as a technique to brighten their mood during the gloomy rainy season that descends on Japan each June. They might want to keep their fantasies from showing on their faces, though, lest they get hit over the head with those same umbrellas that they’re using as fodder for their rainy day pick-me-up.

Source: Naver Matome
Top image: Kimonobito, Aimerfeel (edited by RocketNews24)
Insert images: Rakuten, Aimerfeel, Amazon Japan (edited by RocketNews24)




Allegra collection seduces in sensual Swiss filigree all-over embroidery with soft satin-look straps and bindings. Not to mention utterly indulgent diamante bows


Allegra-swatch-the-latest  Allegra-swatch-rouge  Allegra-swatch-butterscotch

Black    Rouge   Butterscotch

Vertical Seam Bra: N9,860 – 32-38 C 30-38 D, DD,E,F,FF 30-36 G
Side Support Bra: N10,353 – 30-40 D,DD,E,F,FF 30-38 G, GG
Brief: N5,250 – XS-2XL
Short: N4,746 – XS-2XL
Brazilian Thong: N4,820 – XS-XL
Suspender Belt: N6,560 – S-XL

There’s no need for women to hide their nipples behind padded bras

Jessica Valenti

Is it really women’s responsibility to hide the well-established fact that most of us have nipples or is it men’s not to be such damn oglers?



There comes a point in every girl’s life when she realizes her breasts – her nipples in particular – are not her own. It’s at that moment that we know anything from a change in the temperature to the “wrong” kind of bra can bring all sorts of unwanted and crass attention from impolite men in our general vicinity.

The first time it happened to me I was 12 years old and couldn’t quite figure out why so many older men were staring at me – then I realized I had worn a thin white bra under a white t-shirt. I’ll never forget the shame and embarrassment I felt at the moment.

It makes sense, then, that so many women jump through hoops (cups?) to ensure that our breasts retain that smooth curved look via specially padded and strategically seamed bras. But like the corset before it, it’s high time we lose the padded-for-modesty bra. Are nipples really so offensive that they can’t make an appearance even under clothing?

If we’re so willing to #FreeTheNipple on social media – why not in our everyday lives?

After all, it wasn’t so long ago that the outline of pert nipples were the fashion du jour. The 1970s brought us “the nipple bra” – a brassiere with built in nipples so women could have “that sensual cold weather look all the time.” And who could forget the iconic poster of Farrah Fawcett with her girls on full display? When did our nipples have to go into hiding?

My own theory is that with the feminist revolution also came the desire to avoid catcalls morning, noon and night. One way to do that, sadly, was to tamp our nipples down. That doesn’t mean women stopped showing off their breasts – lest we forget the once-ubiquitous WonderBra – but that somehow the outlines of our nipples became the tipping point for breast-related propriety.

It’s exhausting to have to worry about looking properly alluring but not slutty. The other morning when I walking my daughter to a doctor’s appointment I realized, with horror, that I had worn the wrong bra – the one that was a little too sheer, with no padding at all – I decided that I didn’t have time to give a shit. I had an appointment to get to, my daughter in tow and no room in my brain for what a male passerby might think should he catch a glimpse of the outline of oh-so-scandalous nipple.

Besides – is it really women’s responsibility to hide the well-established fact that most of us have nipples, or is it men’s not to be such damn oglers? You know we have them under there, after all. Can’t we all just give up the ruse?

So to women: maybe let’s forget the padding all the time. To men: save us your stares. To bra-makers: bring on the lace.