Facebook has rejected three ads for this lingerie campaign because they breach advertising policies. (Photo: Curvy Kate)
Just when you think weâ€™re beginning to make ground in breaking down one-body-fits-all beauty boundaries, a diverse lingerie ad, which we told you about earlier this month, is rejected by Facebook.
The new ad, part of Curvy Kateâ€™s new Scantilly campaign, aims to give a much-needed hit of diversity toÂ the lingerie industry by shunning professional models and instead enlisting eight powerful female role models, including a transgender woman, an amputee, an alopecia sufferer, a plus-size blogger, and a recovered anorexic.
Facebook doesnâ€™t seem to agree with the message behind the ad, and when a group shot from the campaign was added to the social media site, it was quickly removed for breaching advertising policies.
Transgender model Effie as she appears in the campaign. (Photo: Curvy Kate)
Since then, two more shots from the campaign, including one of transgender model Effie, have also been removed.
Though Facebook hasnâ€™t commented specifically onÂ the reasons the ads were removed, the standard message it posted by way of an explanation said, â€œWe donâ€™t allow ads that promote sexual acts, sexual videos and publications â€¦ strip clubs or adult shows. Ads like these are sensitive in nature and typically evoke a negative reaction from viewers.â€
But though the shots are undoubtedly sexy (as youâ€™d expect for a campaign called #TheNewSexy), thereâ€™s certainly no nudity, and it seems the only difference here is the models. The content isnâ€™t any racier than what you see on the Victoriaâ€™s Secret andFrederickâ€™s of Hollywood Facebook pages.
Speaking exclusively to Yahoo about the ad removal, Hannah Isichei, Curvy Kateâ€™s head of PR and marketing, said she believes taking down the images sends the wrong message about diversity.
â€œAt first, I thought there must be some mistake when Facebook canceled our ads,â€ she said. â€œAlthough Scantilly does offer more risquÃ© pieces (and why not?) all images shown on our social pages would be classed as standard lingerie shots. No nipple, no bum shots â€” just gorgeous women in lingerie being proud of who they are,â€ she explained.
â€œAcross Facebook, you can see lingerie images, swimwear images, and other smaller-cupped â€˜sexyâ€™ lingerie brands seem to be able to advertise â€” but the Scantilly images did not pass Facebookâ€™s rules and regulations, as they are thought to â€˜provoke negative commentsâ€™ and advertise sexual activity. We were baffled, as were our fans. Everyone who is active on Facebook has seen pages that should be banned, such as those featuring violence, racism, or sexism, but yet eight women spreading a powerful message has been deemed as negative.â€
Hannah believes the ad removals go against the positive strides we have been making toward a more diverse fashion industry.
â€œIn recent years, there have been some changes in the media, with the use of different models in the industry. Weâ€™re slowly seeing more plus-size women, women of color, etc., but we still have a long way to go. We need Facebook to support this drive for diversity, not create another barrier, stopping these images being filtered down to the public. As such a powerful resource of information, socializing, and news, Facebook should be encouraging a message of positive body image so that their wide and diverse range of followers may start seeing someone they relate to.â€
Megan Crabbe, who recovered from anorexia, has spoken out about the ad removal. (Photo: Curvy Kate)
Megan Crabbe, a recovered anorexic who appeared as one of the campaign models, believes thereâ€™s a diversity bias when it comes to advertising on social media.
â€œThis isnâ€™t the first time bodies that donâ€™t fit the cultural idea of acceptable or beautiful have been censored while those who do get to post the same content freely,â€ she explained.
â€œThe people who have power over what weâ€™re allowed to see shouldnâ€™t be letting their own prejudice dictate who the â€˜rulesâ€™ apply to and who they donâ€™t. Perhaps instead of banning a campaign promoting body positivity, self-love, and acceptance of all bodies, their time would be better spent targeting the violence, racial hatred, pornography, and pro-eating-disorder content that still runs rampant online. A group of diverse women celebrating their bodies and encouraging others do the same isnâ€™t dangerous or inappropriate, but the censorship of it is both.â€
Â This ad featuring model Tess Holliday was also rejected by Facebook. (Photo: Facebook/Cherchez La Femme)
This isnâ€™t the first time Facebook has been accused of rejecting a body-positive advertisement. Back in May, the social media giant was forced to apologize after removing an ad for feminist group Cherchez la Femme starring Tess Holliday. The ad, promoting an event called Feminism and Fat, featured a picture of the model in a bikini and was banned by the social media site because it â€œdepicts a body or body parts in an undesirable manner.â€
Facebook eventually reversed the decision to ban the ad and issued an apology for not initially approving the image.
Though Curvy Kate has appealed the decision to remove the ads, it hasÂ yet to receive a response from the social media site.