Tag Archives: lingerie news

8 Common Underwear Mistakes You’re Probably Making—and How to Fix Them

ESC: Lingerie

Happy National Underwear Day!

When’s the last time you actually put thought and research into buying your underwear? Probably never (but don’t worry, we anticipated that). That’s why we called lingerie expert and designer of White Rabbit Underwear, Mariana Hernandez to help us celebrate this fun and flirty (and potentially made up) holiday. She’s here to educate us on—and help correct—the eight most common underwear mistakes you’re probably making, but had no clue you were making.

“When we talk about intimates, we hear a lot about bras—how we’re wearing the wrong size, how they should really fit, etc. Underwear, however, is often overlooked,” stated Mariana. “Therefore, we tend to over-simplify how we buy ours. We forget choosing the right type of underwear truly sets the foundation for your entire day. Taking more time to be conscious of what you’re wearing under “there” can go a long way in helping you look great, and feel great too!”

Let’s get to it.

ESC: Lingerie

1. You’re wearing a size too small.
If there’s ever a time to put vanity aside and purposely go a size up in your clothes, it’s with your underwear! Too-tight skivvies can pinch and give you muffin top or VPL (visible panty line), not to mention increase your chances of nether-region unpleasantness like a UTI or yeast infection.

2. You’re wearing the wrong underwear with that outfit.
A thong may prevent VPL, but it’s not always the best underwear for your body-con clothes. If it’s made from textured lace, for example, it will still show through a tight, lightweight dress. A better choice in this case might be a seamless boyshort, especially one with slightly longer “legs” to prevent ride-up. Wearing a high-waisted skirt? Try a high-waisted brief vs. a low-rise bikini to help smooth out the tummy area.

3. You’re buying underwear without lay-flat seams.
Consider lay-flat, or “hidden,” seams your BFF in the underwear world. If seams (both outer and inner) aren’t flat, particularly across your waistband and booty, your skivvies will inevitably bulk up under clothing, create VPL (yes, even if it’s a thong) and cause irritation against your skin.

ESC: Lingerie

4. You’re wearing mesh underwear in the summer.
It may seem like mesh underwear is more breathable, but you’ll be surprised to hear it’s not. Synthetic materials such as polyester hold and trap heat, moisture and bacteria—putting you at greater risk for yeast infections and UTIs, not to mention just feeling uncomfortable all day. In the summer, it’s best to wear underwear made with natural, breathable materials such as cotton or bamboo that absorb and/or wick moisture away from the skin.

5. You’re wearing white underwear with your white clothing.
This may sound good in theory, but think again. Unless your skin tone is stark white, the contrast of the underwear against your skin will cause it to show through white clothing. Instead, wear underwear closest in color to your skin tone, which will literally disappear underneath clothing.

6. You’re wearing light underwear with your dark-colored clothing.
Most people (we hope!) know not to wear dark underwear through light-colored clothing, but did you know you can also see light underwear through dark-colored clothing? Especially if a camera flash is involved. You’re literally airing your dirty laundry. So if you’re wearing a black dress, it’s best to stick to black skivvies.

ESC: Lingerie

7. You’re putting your underwear in the washing machine (or worse yet, in the dryer).
Both hot water from the washing machine and heat from the dryer can ruin the stretch of your underwear. What’s more, skivvies made with delicate materials such as silk or lace can easily get tangled or torn with zippers, buttons and other hardware from your other clothes. To extend the life of your underwear, it’s best to hand wash and hang to dry. If you must machine wash, do so in the gentle cycle and always inside a mesh lingerie bag.

8. You’re not spending enough on your skivvies.
It’s tempting to save money on your skivvies and spend it on that pair of heels instead—after all, that’s what everyone will see. But even if you are the only one who ever sees your underwear, remember that this is the foundation to your entire look. The right underthings have the power to literally make or break how you walk, talk, look and feel throughout any given day. A cheap pair of underwear may seem like a good deal at first, but most likely won’t stand the test of comfort, or time. The cheaper the underwear, the lower the quality—expect materials that are rough against your skin, exposed seams that dig-in as well as show through clothes, underwear that’s not lined properly, or ill-fit that can cause ride-up, among other things. Good quality underwear, on the other hand, will be made with first-rate materials for comfortable, all-day wear, superior attention to fit and will hold both its appearance and fit after numerous washings (hand-washings, that is!).

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Facebook Rejects New Diverse Lingerie Campaign for Being Too Sexy

Facebook has rejected three ads for this lingerie campaign because they breach advertising policies. (Photo: Curvy Kate)Facebook has rejected three ads for this lingerie campaign because they breach advertising policies. (Photo: Curvy Kate)

Just when you think we’re beginning to make ground in breaking down one-body-fits-all beauty boundaries, a diverse lingerie ad, which we told you about earlier this month, is rejected by Facebook.

The new ad, part of Curvy Kate’s new Scantilly campaign, aims to give a much-needed hit of diversity to the lingerie industry by shunning professional models and instead enlisting eight powerful female role models, including a transgender woman, an amputee, an alopecia sufferer, a plus-size blogger, and a recovered anorexic.

Facebook doesn’t seem to agree with the message behind the ad, and when a group shot from the campaign was added to the social media site, it was quickly removed for breaching advertising policies.

Transgender model Effie as she appears in the campaign. (Photo: Curvy Kate)Transgender model Effie as she appears in the campaign. (Photo: Curvy Kate)

Since then, two more shots from the campaign, including one of transgender model Effie, have also been removed.

Though Facebook hasn’t commented specifically on the reasons the ads were removed, the standard message it posted by way of an explanation said, “We don’t allow ads that promote sexual acts, sexual videos and publications … strip clubs or adult shows. Ads like these are sensitive in nature and typically evoke a negative reaction from viewers.”

But though the shots are undoubtedly sexy (as you’d expect for a campaign called #TheNewSexy), there’s certainly no nudity, and it seems the only difference here is the models. The content isn’t any racier than what you see on the Victoria’s Secret andFrederick’s of Hollywood Facebook pages.

Speaking exclusively to Yahoo about the ad removal, Hannah Isichei, Curvy Kate’s head of PR and marketing, said she believes taking down the images sends the wrong message about diversity.

“At first, I thought there must be some mistake when Facebook canceled our ads,” she said. “Although Scantilly does offer more risqué pieces (and why not?) all images shown on our social pages would be classed as standard lingerie shots. No nipple, no bum shots — just gorgeous women in lingerie being proud of who they are,” she explained.

“Across Facebook, you can see lingerie images, swimwear images, and other smaller-cupped ‘sexy’ lingerie brands seem to be able to advertise — but the Scantilly images did not pass Facebook’s rules and regulations, as they are thought to ‘provoke negative comments’ and advertise sexual activity. We were baffled, as were our fans. Everyone who is active on Facebook has seen pages that should be banned, such as those featuring violence, racism, or sexism, but yet eight women spreading a powerful message has been deemed as negative.”

Hannah believes the ad removals go against the positive strides we have been making toward a more diverse fashion industry.

“In recent years, there have been some changes in the media, with the use of different models in the industry. We’re slowly seeing more plus-size women, women of color, etc., but we still have a long way to go. We need Facebook to support this drive for diversity, not create another barrier, stopping these images being filtered down to the public. As such a powerful resource of information, socializing, and news, Facebook should be encouraging a message of positive body image so that their wide and diverse range of followers may start seeing someone they relate to.”

Megan Crabbe, who recovered from anorexia, has spoken out about the ad removal. (Photo: Curvy Kate)Megan Crabbe, who recovered from anorexia, has spoken out about the ad removal. (Photo: Curvy Kate)

 

Megan Crabbe, a recovered anorexic who appeared as one of the campaign models, believes there’s a diversity bias when it comes to advertising on social media.

“This isn’t the first time bodies that don’t fit the cultural idea of acceptable or beautiful have been censored while those who do get to post the same content freely,” she explained.

“The people who have power over what we’re allowed to see shouldn’t be letting their own prejudice dictate who the ‘rules’ apply to and who they don’t. Perhaps instead of banning a campaign promoting body positivity, self-love, and acceptance of all bodies, their time would be better spent targeting the violence, racial hatred, pornography, and pro-eating-disorder content that still runs rampant online. A group of diverse women celebrating their bodies and encouraging others do the same isn’t dangerous or inappropriate, but the censorship of it is both.”

This ad featuring model Tess Holliday was also rejected by Facebook. (Photo: Facebook/Cherchez La Femme) This ad featuring model Tess Holliday was also rejected by Facebook. (Photo: Facebook/Cherchez La Femme)

 

This isn’t the first time Facebook has been accused of rejecting a body-positive advertisement. Back in May, the social media giant was forced to apologize after removing an ad for feminist group Cherchez la Femme starring Tess Holliday. The ad, promoting an event called Feminism and Fat, featured a picture of the model in a bikini and was banned by the social media site because it “depicts a body or body parts in an undesirable manner.”

Facebook eventually reversed the decision to ban the ad and issued an apology for not initially approving the image.

Though Curvy Kate has appealed the decision to remove the ads, it has yet to receive a response from the social media site.

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US lingerie brand praised for featuring ‘curvy’, un-airbrushed teenager in latest campaign

Aerie released a pledge in 2014 to use un-airbrushed photos of women wearing its products

US lingerie brand praised for featuring ‘curvy’, un-airbrushed teenager in latest campaign
Aerie released a pledge in 2014 to use un-airbrushed photos of women wearing its products
Alexandra Sims 19 hours ago2 comments

Barbie Ferreira, 19, featuring in Aerie’s latest campaign Aerie/ YouTube

A US lingerie brand has been praised for its revolutionary marketing after using a “curvy”, un-airbrushed teenager to model in its latest campaign.

Barbie Ferreira, a self-proclaimed “curve model”, is one of four women to feature in Aerie’s, a lingerie line from American Eagle, #AerieREAL campaign, which claims to feature “real” women, “real” bodies and no Photoshopping.

Nineteen-year-old Ms Ferreira, who has been dubbed the “Queen of in-between”, stars in the brand’s The Real You Is Sexy advertisement, which aims to foster body positivity through “loving your real self”.

The campaign video shows Ms Ferreira, who boasts over 200,000 Instagram followers, in a pink bikini reciting nuggets of body positive wisdom.

“I am unapologetically myself, no matter what anyone’s opinion is,” Ms Ferreira says in the video.

“Not being retouched in the images is something that’s very important to me – people knowing that, that’s what I look like without anyone’s perception of what my body needs to look like.”

Both Ms Ferreira and Aerie’s campaign have been widely praised on social media:
Speaking to i-D in November Ms Ferreira said the term “plus-size” was “inaccurate” and praised Instagram for providing a “raw, uncensored platform” for girls to model without limitations on their size or look.

“We cast Barbie because she’s got nothing to hide, she’s strong and beautiful – she embraces her real self, which is the spirit of the Aerie Real message,” Aerie global brand president, Jen Foyle, told Refinery29.
Aerie released a pledge in 2014 to always use un-airbrushed photos of women wearing its products. At the time, the line’s “style and fit expert”, Jenny Altman, told ABC News the company wanted to “show everything”, including birth marks and tattoos.

Last year Victoria’s Secret was attacked by commenters on Facebook for using a highly air-brushed image in one of its social media campaigns. The brand has since faced backlash from its customers to become more savvy to Photoshopping in adverts.

According to Business Insider, Aerie’s sales increased 18 per cent in the second quarter of 2015, compared to just 3 per cent at Victoria’s Secret.

What do you think? Share your thoughts and comments below.

Plus-size world’s golden girl Ashley Graham looks incredible as she strips off to display her curves for lingerie shoot on a private jet

  • The 28-year-old Navabi cover girl and supermodel unveils new range
  • Motto is ‘sexy is a state of mind’ and hopes range puts women in the mood
  • Has been an extremely successful 12 months for the star  

After breaking down barriers by appearing on the pages of Sports Illustrated’s Swimsuit Edition, size 14 model Ashley Graham forged a career for herself as a body-positivity advocate and designer for girls of all sizes.

Clearly keen to make 2016 as successful as last year, Ashley is kicking off the year by unveiling her latest lingerie designs for women with curves – and models them all herself, of course.

The 28-year-old Navabi cover girl and supermodel says she has created lingerie that’s made to be seen and poses with two dapper men on a private plane to promote her latest designs.

Size 14 model Ashley Graham looks incredible as she strips off to display her curves and tanned body to promote her new lingerie range 

Size 14 model Ashley Graham looks incredible as she strips off to display her curves and tanned body to promote her new lingerie range

Her motto is ‘sexy is a state of mind’ and she hopes her new range of lacy garments will put women in the mood.

Ashley’s new shoot comes just weeks after she was hailed among the likes of Caitlyn Jenner and Amy Schumer as a 2015 breakout star on ABC 20/20’s The Year.

On the special, which aired last December, the 28-year-old plus-size model discussed her groundbreaking Sports Illustrated appearance. 

‘To me, it made a huge impact because you can see my full body,’ Ashley said. ‘I think the beauty in that I’m just such a full-figured woman, people were just like, ‘hubba hubba.”

On her own meteoric rise to fame, Ashley mused that her popularity is down to her frankness when it comes to discussing her weight.

‘I’m not afraid to talk about it,’ she added. ‘Love it or get over it.’ 

The plus-size world's golden girl's motto is 'sexy is a state of mind' and she hopes her new range of lacy garments will put women in the mood.

The plus-size world’s golden girl’s motto is ‘sexy is a state of mind’ and she hopes her new range of lacy garments will put women in the mood.

She’s flying the flag for curvy women everywhere and Ashley Graham has now launched another collection in her range of lingerie.

Not only is she known for her underwear range she inspires women everywhere and is a model too, not to mention her website full of fashion tips – she is one busy woman!

But it’s the stunning lingerie designs we particularly love that kept women’s varying figures in mind when produced. The pieces are practical and pretty and we love Ashley’s motto: ‘sexy is a state of mind’. This new range features this stunning red lacy number with contrasting black piping and you can pick one up (right) at Navabi plus the matching pants below.

Ashley believes that her popularity is down to her frankness when it comes to discussing her weight

Ashley believes that her popularity is down to her frankness when it comes to discussing her weight, Ashley Graham stars in racy promo for Addition Elle lingerie

Pervert tied to tree with stolen lingerie

Angry villagers publicly shamed a man by tying him to a tree with bras and panties he had stolen from women in Kota Kuala Muda, Kedah. Earlier, he was seen roaming suspiciously in the village during noon before he was caught red-handed stealing undergarments from different houses. A local, Ahmad Kamil Mihamad, 40, said a few men captured the pervert and found a bucket filled with bras and panties. “We were puzzled because undergarments have been missing from the clothesline, and didn’t expect the man who appeared recently several days ago was a thief,” he said. The villagers decided not to lodge a report against the pervert, but handed him over to the police for action.

What do you think? Were they too harsh? Comment below.

First published on The Star by Berita Harian