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Facebook Rejects New Diverse Lingerie Campaign for Being Too Sexy

Facebook has rejected three ads for this lingerie campaign because they breach advertising policies. (Photo: Curvy Kate)Facebook has rejected three ads for this lingerie campaign because they breach advertising policies. (Photo: Curvy Kate)

Just when you think we’re beginning to make ground in breaking down one-body-fits-all beauty boundaries, a diverse lingerie ad, which we told you about earlier this month, is rejected by Facebook.

The new ad, part of Curvy Kate’s new Scantilly campaign, aims to give a much-needed hit of diversity to the lingerie industry by shunning professional models and instead enlisting eight powerful female role models, including a transgender woman, an amputee, an alopecia sufferer, a plus-size blogger, and a recovered anorexic.

Facebook doesn’t seem to agree with the message behind the ad, and when a group shot from the campaign was added to the social media site, it was quickly removed for breaching advertising policies.

Transgender model Effie as she appears in the campaign. (Photo: Curvy Kate)Transgender model Effie as she appears in the campaign. (Photo: Curvy Kate)

Since then, two more shots from the campaign, including one of transgender model Effie, have also been removed.

Though Facebook hasn’t commented specifically on the reasons the ads were removed, the standard message it posted by way of an explanation said, “We don’t allow ads that promote sexual acts, sexual videos and publications … strip clubs or adult shows. Ads like these are sensitive in nature and typically evoke a negative reaction from viewers.”

But though the shots are undoubtedly sexy (as you’d expect for a campaign called #TheNewSexy), there’s certainly no nudity, and it seems the only difference here is the models. The content isn’t any racier than what you see on the Victoria’s Secret andFrederick’s of Hollywood Facebook pages.

Speaking exclusively to Yahoo about the ad removal, Hannah Isichei, Curvy Kate’s head of PR and marketing, said she believes taking down the images sends the wrong message about diversity.

“At first, I thought there must be some mistake when Facebook canceled our ads,” she said. “Although Scantilly does offer more risqué pieces (and why not?) all images shown on our social pages would be classed as standard lingerie shots. No nipple, no bum shots — just gorgeous women in lingerie being proud of who they are,” she explained.

“Across Facebook, you can see lingerie images, swimwear images, and other smaller-cupped ‘sexy’ lingerie brands seem to be able to advertise — but the Scantilly images did not pass Facebook’s rules and regulations, as they are thought to ‘provoke negative comments’ and advertise sexual activity. We were baffled, as were our fans. Everyone who is active on Facebook has seen pages that should be banned, such as those featuring violence, racism, or sexism, but yet eight women spreading a powerful message has been deemed as negative.”

Hannah believes the ad removals go against the positive strides we have been making toward a more diverse fashion industry.

“In recent years, there have been some changes in the media, with the use of different models in the industry. We’re slowly seeing more plus-size women, women of color, etc., but we still have a long way to go. We need Facebook to support this drive for diversity, not create another barrier, stopping these images being filtered down to the public. As such a powerful resource of information, socializing, and news, Facebook should be encouraging a message of positive body image so that their wide and diverse range of followers may start seeing someone they relate to.”

Megan Crabbe, who recovered from anorexia, has spoken out about the ad removal. (Photo: Curvy Kate)Megan Crabbe, who recovered from anorexia, has spoken out about the ad removal. (Photo: Curvy Kate)


Megan Crabbe, a recovered anorexic who appeared as one of the campaign models, believes there’s a diversity bias when it comes to advertising on social media.

“This isn’t the first time bodies that don’t fit the cultural idea of acceptable or beautiful have been censored while those who do get to post the same content freely,” she explained.

“The people who have power over what we’re allowed to see shouldn’t be letting their own prejudice dictate who the ‘rules’ apply to and who they don’t. Perhaps instead of banning a campaign promoting body positivity, self-love, and acceptance of all bodies, their time would be better spent targeting the violence, racial hatred, pornography, and pro-eating-disorder content that still runs rampant online. A group of diverse women celebrating their bodies and encouraging others do the same isn’t dangerous or inappropriate, but the censorship of it is both.”

This ad featuring model Tess Holliday was also rejected by Facebook. (Photo: Facebook/Cherchez La Femme) This ad featuring model Tess Holliday was also rejected by Facebook. (Photo: Facebook/Cherchez La Femme)


This isn’t the first time Facebook has been accused of rejecting a body-positive advertisement. Back in May, the social media giant was forced to apologize after removing an ad for feminist group Cherchez la Femme starring Tess Holliday. The ad, promoting an event called Feminism and Fat, featured a picture of the model in a bikini and was banned by the social media site because it “depicts a body or body parts in an undesirable manner.”

Facebook eventually reversed the decision to ban the ad and issued an apology for not initially approving the image.

Though Curvy Kate has appealed the decision to remove the ads, it has yet to receive a response from the social media site.

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8 signs you are a side chick

Being a side chick usually isn’t by choice. Often times men make women side chicks without their knowing and these women end up getting hurt when they discover they aren’t ‘the one’. So if you think your man isn’t being straight with you, here are seven signs that you may be a side chick.download36

1. His house is a CIA secret

You’ve never been invited to his house for a date. You have no idea what his house looks like or where he even lives, despite the fact that you two have been dating for months now. When a guy is entirely uninterested or unwilling to show you his home or invite you into it, it’s likely because he shares his home with another woman. He doesn’t want to get caught in his lie anthere’s not enough time to hide the evidence and then put everything back into its place.woman-sad-couple

2.  He never spends the night.

That’s because his time is being accounted for by another woman. He has to be home by a certain time, or even if his woman knows he’s cheating, all she cares about is that he comes home every night.black-couple-laying-on-bed

3. His phone never leaves his sight

Men who are players tend to be highly protective of their phones. He has a password on his phone and makes sure to lock it after every time he uses it. When the phone rings, he either goes into another room to take the call, ignores it completely, or turns the volume down super low so that you can’t possibly hear a thing that is being said.black-man-cheating

4. He doesn’t show up when he’s supposed to  

Let’s just say he does make plans with you, but constantly stands you up with no explanations or apologies. If he gets ghost a lot, that’s a serious red flag.woman waiting for her date


5. You’ve never met his parents or friends

Most men who are proud and happy with their relationship will eventually introduce their girlfriend to his parents and/or his friends. If you have never met, let alone spoken to his parents or friends, this is a huge sign that you can’t be known amongst his inner circles. Why? Because he’d immediately be ousted as a cheater and a player.black-couple2

6. He NEVER talks about the future

Asking him about his views on the future of your relationship is like pulling teeth. Simply put, this guy doesn’t want to think about the future because he really isn’t planning one. In his mind he’s probably well aware that keeping you as the other woman won’t last for too long, so why plan on a future at all?African_couple_arguing_in_bed_GOGOCAA00446-e1324034198374

7. You aren’t on any of his social media pages

Somewhere in convenient survey land is a stat that shows Facebook and Twitter is the fastest growing catalyst for failed relationships. It’s very easy to get caught slipping on such Social Networks which is why if a guy refuses to acknowledge you on his timeline he’s trying to hide your affiliation. This same guy may also disable his facebook wall to prevent your inevitable declaration of crush on him. Typical excuses include “I’m not saying that I don’t want people to know about us, I just don’t like to air out my business”<— relatable BUT where some guys are genuine with this others know what they’re doing when dealing with a side chickstop-friends-from-asking-you-what-your-relationship-status-is-facebook.w654

8. Your relationship is almost entirely physical

When he compliments you, it’s about how nice your body is or how good you are in bed. When you two spend time together, it usually ends up between the sheets. He doesn’t wine and dine you often but instead focuses more on having you and getting out. When a guy refuses to connect with you on a mental or emotional level, it could be because he’s already connected that way with his main woman.Black-couple-kissing-2


If you consciously go into a relationship knowing that you are the side chick, then good luck! But if that’s not your goal, please know that you deserve and are worth much more than what he is giving you.


Rita Ora becomes new face of Italian lingerie brand!

Rita Ora. Photo / AP
Rita Ora. Photo / AP

Pop star Rita Ora has been named the new face and body of sexy Italian lingerie brand Tezenis.

The Black Widow hitmaker was unveiled as the company’s new spokeswoman and model on Wednesday as she performed on the runway at the firm’s fashion show in Verona, Italy, where she modelled a black sequined bra from Tezenis’ new autumn/winter 2015 collection.

Ora admits she jumped at the chance to front the underwear line because it gave her the chance to fill up her closet with well-fitting underwear for her busty bosom.

She says, “It’s my first underwear endorsement. I get offered a lot of things and I don’t say yes unless I really like them, but this is really good underwear, dude.

“My t**s are kind of big, so when I have underwear it never matches. The straps are fat and it’s not hot, but this is good because it’s supportive and has no padding and thin straps.

They have all shapes and sizes, but they have options for bigger sizes.”

However, Ora, 24, admits she hasn’t always loved her figure after developing her curves at a young age.

She tells Grazia Daily, “I started maturing when I was 14 and so for me, I hated my boobs, and I went to musical theatre school, so we wore leotards and did ballet. I was the first one to have t**s and I hated them until the hottest guy fancied me and then I liked them!

“Then I got older and started to embrace my body. It takes a while though.”

rita ora

Lingerie is not porn.


pink bra knickers

“I love this post as soon as I read it but I didn’t really think I had to repost it until I was told by my bank that they were reluctant to work with The Lingerie Company because we sell Underwears. As women, living outside the west especially, we have been lectured by mothers, fathers, aunties and sisters that the feminine things are unsightly and unbecoming of women to show off. These are all lies. Be proud to a women, feel gorgeous in your beautiful lingerie. We hope you enjoy this post as much as we did” Love, Whispers nigeria x

About a year ago, while trying to get some work done on the train from Seattle to Portland, I was startled to discover that a couple of my favorite shopping websites, namely Bare Necessities and HerRoom, were blocked for being “pornographic.” Now just to be clear, I both understand and am completely on board with restricting access to sexually explicit material in public spaces. There are no private seats on the train to Portland, and no one should be exposed to pornography without their consent (least of all children). But I don’t think it really hit me until that moment that many people view lingerie as something akin to porn, and that specifically, sites like Bare Necessities and HerRoom (which, let’s face it, are pretty boring as lingerie websites go) are equivalent with porn.“How absurd is it,” I thought, “that, for women, buying underwear is an ‘adult activity?’”

In the 12 months since, I’ve thought a lot about how lingerie is minmized in the fashion world. Yes you have your Victoria’s Secret and your Agent Provocateur, but generally speaking, the lingerie dialogue is limited to just 3 main topics: bra fit, shapewear, and how lingerie is ruining the lives of girls and making it impossible for them to become doctors. The rich, complex world of intimate apparel – the fashion of it, the history of it, the economics of it – is narrowed to less than a handful of “acceptable” topics, with everything else deemed “too sexual.” And I believe that stance has a profound effect on how women, both younger women and older women, see and relate to their bodies.

First of all though, let me just say that this article has nothing to do with being anti-porn or anti-sex. As a matter of fact, I don’t think the ethics of porn has anything to do with this particular discussion. And, of course, I have zero interest in vilifying sex; if lingerie makes your bedroom life better, more power to you. Rather, I want to talk about why lingerie is always assumed to be sexual, and what that means for women’s bodies. And yes, I’m aware that women are not the only consumers of lingerie, but I believe the specific kind of sexualization I’m talking about here happens almost exclusively to women.

As a lingerie blogger and, more importantly, as a consumer of lingerie, I firmly believe that intimate apparel, as the name implies, is a deeply personal form of attire.  It can be an entirely valid means to self-discovery and self-expression, and for some people, their underwear is the only place they get to truly be who they are and wear what they want. That is a powerful thing, and it makes me sad that the topic is almost always suppressed in favor of easier, more “socially appropriate” ways of discussing lingerie.

Of course, chances are that if you’re a regular Lingerie Addict reader, I’m preaching to the choir. TLA is a place to talk about the fashion of intimate apparel with a smattering of social commentary, but we’re constantly bumping up against the walls of censure and censorship. From the little things, like emails from readers who wonder what my family think of my “lifestyle,” to larger things, like being disinvited from programs or opportunities because the content of my blog is “offensive,” I am constantly reminded that lingerie is a special case. There’s room to talk about it terms of pure practicality (bras and Spanx) or pure sexuality (either as a bedroom aid or an assault upon our youth), but not much room for any nuance or subtlety between those positions. It’s as strange to me as if the conversation on shoes was limited to orthotic sandals and fetish heels. Obviously, there’s a lot more to choose from in the world of footwear than those two things!

Now I’m sure some will argue that lingerie is different because it’s worn directly on the body, right next to the skin. Specifically, it’s worn on a woman’s body, and even more specifically over areas like the breasts and genitals. And I can understand having a certain delicacy about private areas. But what I don’t understand is the titillation that’s automatically attached to women’s underwear in a way that’s not attached to men’s. Or rather, I should say I do understand it, but I don’t like it.

To assume that lingerie is always about sex ignores the role women have, the role womenshould have, in determining what their attire means to them. It reminds me of how, historically, “good” women had to avoid makeup, lest they be seen as “loose” women (a stigma I don’t believe has entirely gone away yet, though it is better) or how a woman in pants was seen as scandalous and shocking and “manlike.” It’s taken for granted now that cosmetics and trousers can have multiple meanings, but lingerie hasn’t achieved that status yet.

When intimate apparel is seen as something that exists primarily for sex, it becomes “vulgar,” and, by extension, the bodies wearing it become “vulgar” as well. All of a sudden, an exposed bra strap, a visible pantyline, or the slightest hint of a nipple becomes a disgrace. The body itself is stigmatized, and that stigma has huge consequences. I’ve had so many conversations with women who don’t even know the most basic things about their own breasts and genitals. And that kind of shameful ignorance results in damaging myths, from our idea of what a “normal” or “average” breast looks like to the myth that bras cause breast cancer. A climate where women’s bodies are seen as a problem is a climate that encourages women to be ignorant about their bodies.

Lingerie is not porn. Women should be able to talk about their bodies, to share photos of their bodies, to speak about their bodies, in editorial, artistic, or health-related contexts without being told that what they’re doing is equivalent to sex work. And again, there’s nothing wrong with sex or sex work, but self-determination matters. Women have the right to decide which communities they want to be a part of, and women should have the right to exert some say in how their bodies are perceived. We should feel comfortable talking about our bodies publicly without having to worry about being involuntarily turned into sex objects.

The solution here isn’t to resign ourselves to, “This is the way it’s always been and always going to be.” Rather it’s to discuss why. When someone says lingerie is “nasty,” what are they saying? When someone says I should be ashamed for running this site, what do they mean? When lingerie is seen as equivalent to porn and lingerie models to pornographic actresses, what’s the underlying context? Does lingerie always have to have erotic intent? Or is there the potential for something more? For a broader, deeper conversation? Let’s decouple the concept of “decency” from lingerie, and, in the process, let’s stop shaming the bodies of people who wear it.

What do you think about the lingerie is not porn question? I’d love to hear your thoughts in the comments.

Reposted from The Lingerie Addict